What makes a skincare brand 'clean'?

Helena Chapman, co-founder of Rosalena Skincare, was interviewed by Natural Cosmetics blogger Rio @offthelabelbeauty about the future of sustainability in the Beauty Industry alongside other entrepreneurs as part of her female founder blog series.

Helena said that it was a pleasure to consider the thought provoking questions and to have a chance to put forward our principles which drive out business, especially as we consider new product launches around the themes of suitability and environmental responsibilities.

Here is an excerpt from the interview, click here for the full article.

Welcome to part 2 of my female founders series, where I will be exploring what makes a skincare brand ‘clean’. In this series, I interview a selection of inspirational female founders of skincare businesses, and get their take on how they’re tacking the clean beauty revolution.

What is the biggest challenge you face when it comes to clean beauty?

Helena Chapman from Rosalena Skincare replied, “Busting the myth that “clean” somehow means less effective. I think we have been programmed into believing Mother Nature alone isn’t enough and we need “extra” man-made ingredients with scientific sounding names for products to really work.”

“Rosalena combines century old plant oils with cutting edge bio-active ingredients, without the synthetic preservatives and artificial fragrances into products that work better than any chemically-laden one ever can.”

“Additionally, we face the challenge of transparency over ingredients and labelling so that customers know what they are buying. There are no legal requirements over what is “clean”, “natural” and so on, but we are committed to simplifying the labelling. For example, we choose to put the English as well as the required Latin on the ingredient list. We explain why we choose every ingredient so that consumers can make an informed choice.”

As consumers, it can be very difficult to understand what the ingredients list means, so it helps when clean beauty brands like Rosalena Skincare simplify their ingredients lists, and write them in a way which helps us understand what the ingredient is. There is also a wealth of information on the internet which enables us to find out what each ingredient is and how toxic it is, so don’t be afraid to do some googling before you buy!

Head over to Rio's Natural Cosmetics Blog "to understand what the products do, that the labels don’t tell you. I am keen to find out what the good ingredients really are, and how to make my skin and hair feel happy".

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